Car of the Day

Opining on Automotive Opinion

Car of the Day header image 2

2008 Challenger SRT8 – the $64,000 Question

July 3rd, 2008 · 1 Comment

Today I saw first Dodge Challenger in real life.  It was at a Dodge dealership.  The Challenger sat in the dead center of showroom.  It was black and beautiful. 

The Dodge Challenger SRT8 is a 425hp retro muscle car powered by a 6.1liter hemi V8 and is one of the most anticipated revivals of a great muscle car since the release of the 2005 Mustang. 

Dodge chose to release the hot-rodded up SRT8 first.  Normally a manufacturer will save the release of their high-powered model until a year or two in the production cycle.  Not so with the Challenger. If you would like a normal 5.7 hem V8 or even a V6 in your Challenger you will have to wait a year or so until those models are released. 

Back to the black Challenger I saw today.  The Challenger is even better looking real life and at a MSRP of $40k is a fair price for a 425hp time machine to the muscle car glory years. 

However, $41k wasn’t the final sticker price on the window of the SRT8.  There was a significant market adjustment added to the sticker.  It was an adjustment of $23,900!  That “market adjustment” is more than I paid for my own 400hp GTO. 

This “market adjustment” sends reasonably priced Challenger SRT8 from $40k to $64,000.  And that is waaaayyyyyy too much.  Chrysler/Jeep/Dodge have plenty of other SRT8 vehicles that you can your hands on for $20,000 less or even more if you look to the used car market. 

The Challenger has been Car of the Day for me in the past and it may be again someday when they gently used Challengers start hitting the used car market.

Tags: Cars · Challenger · Dodge · SRT8

1 response so far ↓

  • 1 Gary Sr. // Jul 4, 2008 at 2:11 pm

    Sounds like that dealership is trying to make up for lack of sales on one vehicle. Not only would I not buy THAT car from the dealership, I wouldn’t buy ANY car from them. What a RIPOFF.